top of page

Welcome to My Thoughts.

Elevating Creative Ventures

  • Writer: What Is, Must Is.
    What Is, Must Is.
  • May 9, 2024
  • 2 min read

Updated: May 9, 2024

In today's fast-paced and ever-evolving creative industries, staying ahead of the curve and finding innovative solutions is key to elevating your ventures to new heights. Whether you are a budding artist, a seasoned creative professional, or a small to medium-sized enterprise, embracing creativity and strategic thinking is crucial. This is where "What Is, Must Is." comes into play, offering a unique blend of production and operational expertise to help you navigate the complex world of creative business.



With over two decades of experience in creative industries and business optimization, "What Is, Must Is." is well-equipped to provide tailored solutions to meet your specific needs. Services span a wide range, from production to project management, brainstorming sessions to process improvement.

By leveraging my expertise, you can streamline your operations, boost efficiency, and unlock new opportunities.

Sometimes, it's as simple as recognising if your reminder or to-do list system doesn't integrate well with how you work. I'd review your typical approach and observe the barriers to entry to suggest a new approach. For example, instead of just a reminder in your phone, it may need to be visual and manual is better in this situation, so it's a very cute large acrylic calendar and time blocked monthly calendar update. Or, it's connected to something else that you do consistently in your routine - charging your phone overnight next to the coffee making space and the life admin reminders are scheduled to appear while you're making your coffee.

Not all solutions, are technology based or means putting something new into your life, it may just require a little re-adjusting what you've already got.

One of my differentiators is my global personality - born and raised in Trinidad & Tobago, young adulting in New York and proper adulting in London - I have gained experience in multiple geographies, and a fluid accent depending on who I'm talking to. I continued to nurture my strong network in these beautiful places tapping into a vast pool of creativity and innovation, and staying at the forefront of industry trends and best practices. Through a combination of hands-on experience and strategic foresight, sprinkled with a culture of carnival, my consultancy is able to provide you with the tools and strategies needed to thrive in today's competitive landscape.

You can focus on the Art, and know that your business is humming along nicely.

As the creative industries continue to evolve and adapt to changing market dynamics, having a trusted partner in me and "What Is, Must Is." can make all the difference. Harnessing the power of collaboration, creativity, and unique solutions, you can take your creative ventures to new heights.

Partner with "What Is, Must Is." and let's make your Art flourish.

  • Instagram company page link
  • LinkedIn Company page link

Registered Office: 7 Bell Yard, London, WC2A 2JR

What Is, Must is Ltd. is registered in England & Wales

bottom of page