Why What Is, Must Is. exists

As I continue developing my business plan, I realise that I should share my deep and enduring thoughts about why I'm embarking on this new journey, instead of taking the easy way out and just going to work for someone.

Writing this is not only to share with folks and give them some insight but also to hold me accountable - Keep me on task and never complacent.

Even though, Wi, Mi. is only Me (mi) at the moment, I wrote it as the 'Royal We' (wi), manifesting what this will be. So, when reading, put yourself in a place where this was written by an amazing writer who wanted to get to know Wi, Mi & the team (that are literally only in my dreams, for now).

Here we go, you probably have 4 more minutes of reading from here.

🥂🥂

Founded by a former professional dancer, Zara Aba Bartels, intimately understands the dedication, creativity, and resilience required to excel in competitive fields, What Is, Must Is was born out of a desire to bridge the often too wide gap between creative vision and operational excellence for smaller ventures. Zara’s journey is a rich tapestry of experience spanning London's dynamic Theatre and Business worlds, the bustling metropolis of New York City and the culturally rich mosaic of Trinidad & Tobago. It isn't just a personal narrative, from pirouettes on stage to navigating the complexities of business operations, it is a testament to the power of both artistry and strategy. We understand the fire in the belly of dreamers, in the tireless pursuit of a vision. But sometimes, that fire needs guidance, a bridge between the raw idea and the sustainable reality.

It's the foundation for our unique approach to empowering dreamers and provides a unique perspective that infuses our approach with both global insights and local sensibilities. What Is, Must Is. is fuelled by the passion and discipline honed on the stage, and expertise in the world of business, a company built on the belief that every Entrepreneur and Creative, brimming with a desire deserves the tools to thrive.

More Than Just Business: Bridging Dreams and Reality

In a world overflowing with creative ideas and entrepreneurial aspirations, the journey from vision to reality can often feel like traversing an uncharted wilderness. This is where What Is, Must Is. steps in - support and strategy for dreamers around the globe. Headquartered in the vibrant twin-island nation of Trinidad & Tobago, and drawing on rich global experience, our company stands at the confluence of artistic passion and business acumen.

We're not just consultants; we're dream deliverers. We bring a Global Reach, Local Touch, combining the best practices gleaned from international experience with the understanding of nuanced regional entrepreneurial landscapes. This philosophy allows us to tailor strategies that resonate across borders that are both innovative and grounded in practical reality.

Our mission, vision, and values are not just statements; they are the essence of who we are and what we strive to achieve, and the guiding stars on our journey together.

🎯Our Mission: Where Dreams Take Flight

Our mission is to Empower Dreamers. Amplify the voice: To bridge the gap between creative vision and operational excellence, fostering a diverse global landscape of successful Entrepreneurs, Creatives and SMEs.

It's a rallying cry -  to connect the dots between that initial spark of inspiration and the operational strength needed to turn it into a reality.

Think of us as the supportive hand that helps you translate your vision into a sustainable and impactful business. We don't want to stifle your unique voice; we want to amplify it.

✨ A Vision for a More Inclusive Future

A world where passion thrives, regardless of background. To be a leading catalyst creating space where varied voices and innovative ideas flourish to reflect the richness of our communities, with the quality support they deserve. 

We envision a vibrant ecosystem where every voice, every bold idea, has the space and support to flourish, and the barriers that often stifle creativity and innovation are dismantled. Every community deserves to be represented, and every entrepreneur deserves the chance to succeed. By offering quality support and nurturing the richness of our communities, we strive to create an ecosystem where varied voices are not just heard but celebrated and amplified.

It may seem ridiculous and not realistic in this current state of the world, but we believe that we have to keep aspiring to something beyond our wildest dreams to keep being our ancestors’ wildest dreams. 

🫶🏾Values that Guide Our Journey

Our core values are the guiding principles that fuel our work, and how we work. 

💫 Grit & Grace: Believe in the power of resilience and celebrate artistry.

We believe in the power of the relentless pursuit of your dreams tempered with the elegance of operational rigour. We celebrate the understanding that the blend of these qualities is crucial for overcoming challenges and achieving greatness.

💫 Strategic Empowerment: Leverage the combined creative and operational expertise to translate passion into actionable strategies for achieving long-term goals.

Our approach combines creative intuition with strategic foresight. By leveraging our expertise, we help ensure our clients not only reach their goals but also sustain their success in the long term.

💫 Innovation: Combine fresh perspectives with proven strategies to spark groundbreaking results.

In a constantly evolving world, innovation is key. This innovative mindset allows us to stay ahead of the curve and provide our clients with the tools they need to thrive in an ever-changing landscape.

💫 Collective Power & Community: Celebrate collaboration and a supportive network, knowing that together we rise higher.

We are firm believers in the power of collaboration. Our global network and community-centric approach ensure that together, we rise higher. By fostering a supportive environment, we enable our clients to tap into collective wisdom and resources, amplifying their potential for success.

💫 Creative Expression: Honour the unique voice of every entrepreneur, and champion bold ideas fostering a space for authenticity to flourish.

By championing bold ideas and fostering a space for authenticity, we ensure that creative expression is at the forefront of everything we do. This commitment to authenticity allows our clients to stay true to their vision while achieving remarkable results.

The Future is wide open

What Is, Must Is is more than just a company; it's a movement. We are constantly evolving, looking towards the future with ambitious goals. We aim to expand our reach, empowering even more dreamers across the globe. We envision a future where our expertise fosters a new generation of successful, diverse entrepreneurs.

As we look to the future, What Is, Must Is remains committed to expanding our impact and deepening our support for the Creative and Entrepreneurial communities at home and the globe. Our immediate goals:

✅ Global Expansion: Building on our strong foundation in Trinidad & Tobago, we aim to establish a more robust presence in key global markets, enhancing our ability to serve clients worldwide.

✅ Enhance Our Support Systems: We are committed to continuously improving the resources and support we offer, ensuring that our clients have access to the best tools and strategies available.

✅ Community Building: Strengthening our community initiatives to foster greater collaboration and support among Entrepreneurs, Creatives, and SMEs.

To bring it all together, What Is, Must Is stands as a testament to the power of combining passion with strategy. Our mission, vision, and values are not just statements; they are the guiding principles that shape our every endeavour. As we continue to grow and evolve, we remain steadfast in our commitment to empowering dreamers and amplifying their voices, creating a world where every vision has the opportunity to become a thriving reality.

Join us on this adventure. Whether you're a budding entrepreneur, a seasoned creative, or simply someone with a dream, What Is, Must Is is here to help you turn your "What Is" into a thriving "Must Is."

take care of you,

ZB